Patrick Armstrong

Kentucky Derby Museum Launches Exhibit Upgrade

The Kentucky Derby Museum has launched a $1-million upgrade to its 'Riders Up!' exhibit. Construction began this month and the new exhibit is expected to debut Apr. 12. The museum originally built the 'Riders Up!' exhibit in 2000 as a way to immerse visitors in the Derby and race day experience from the viewpoint of a jockey and Thoroughbred racehorse. The game was last updated in 2010 during a previous museum expansion project. With significant changes in virtual and augmented reality since then, the new version will look to captivate...

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Kentucky Derby Museum Releases Tickets For 2024 Derby Season Tours

Tickets are now on sale for the Kentucky Derby Museum's exclusive 2024 Derby Season tours and special events, marking the countdown to the 150th Kentucky Derby®--only 100 days away as of Thursday, Jan. 25. The Museum will be hosting special backside tours and Derby events along with opening new exhibits leading up to the first Saturday in May. "Kentucky Derby Museum is proud to unveil this extraordinary lineup of tours, events, and exhibits as we embark on the exciting journey towards Derby 150," said Kentucky Derby Museum President and CEO...

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Kentucky Derby Museum Kicking Off the Race to 150

December 6, 2023 will mark 150 days until the 150th Kentucky Derby, and Kentucky Derby Museum is kicking off the Race to 150 with a free all-day celebration. The Kentucky Derby Museum will offer free admission from 10:00 a.m. to 7:00 p.m. on Dec. 6, and the first 150 guests will receive a commemorative Race To 150 gift. The day will include a fashion contest, prizes, time capsule, kid-friendly activities, complimentary Derby treats and more. "If Kentucky can party for two weeks ahead of Derby, then we can certainly find...

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Derby Museum Named Top Attraction for Sports Fans

USA Today named the Kentucky Derby Museum at Churchill Downs as a top-ten best attraction for sports fans in the 2023 10Best Readers' Choice travel awards, the publication announced Tuesday. The Museum, which ranked fifth on the final list, was the only attraction in Kentucky nominated. The Museum was nominated along with 19 other attractions by a USA Today panel in July with the public voting for their favorites online. "We're honored to make the USA Today 10Best list, and we're grateful for everyone's votes," Patrick Armstrong, Kentucky Derby Museum...

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Kentucky Derby Replica Trophy Goes on Display at Epsom

The Kentucky Derby Museum is partnering with The Jockey Club in England to display a replica Derby Trophy at the Epsom Downs Racecourse for the 244th running of the Epsom Derby June 3. The Epsom Derby was the inspiration for the Kentucky Derby, which will celebrate its 150th running in May 2024. A representative from Kentucky Derby Museum will attend the Epsom Derby to answer questions about the trophy and to engage guests in the unique ties between British and American racing. The trophy's journey to England will launch the...

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KY Derby Museum Names New Director Of Communications

Katrina Helmer has been named the new Director of Communications at the Kentucky Derby Museum, taking over from Rachel Collier Carr. As Communications Director, Katrina is thrilled to be part of the creative team that will drive the Museum's messaging and storytelling for the historic Derby 150 and beyond. "Katrina has done a stellar job with our Communications platform since coming to Kentucky Derby Museum," said Patrick Armstrong, Kentucky Derby Museum President and CEO. "She was a natural fit for the Director position, and we are excited about her bright...

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Derby Museum Adds Board Members

The Kentucky Derby Museum has added three new members to its Board of Directors: Business First publisher Lisa Benson, philanthropist Rhonda Jo Conner, and attorney Craig C. Dilger. "The Kentucky Derby Museum is fortunate to add three impressive and accomplished minds on its Board of Directors," said chair Glenn Haygood. "I'm excited to see our new members bring a fresh perspective to the table as the museum prepares for two big milestones--the 50th anniversary of Secretariat's Derby win in 2023 and the 150th anniversary of the Kentucky Derby in 2024."...

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Bradshaw Raises Money for Derby Museum
Bradshaw Raises Money for Derby Museum

NFL legend Terry Bradshaw's Bourbon Dinner at the Kentucky Derby Museum raised $32,246 to benefit the museum Thursday night. "Terry Bradshaw gained another fan this week--the Kentucky Derby Museum," said Patrick Armstrong, President & CEO of the Museum. "But not just for his superstar status. Terry showed up for us in a big way. He donated his time, shared his bourbon with our guests, and had everyone laughing and smiling the whole night. What you see on TV is what you get in person. It was a great night for...

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Kentucky Derby Museum Cancels 34th Annual Gala

The Kentucky Derby Museum has canceled its 34th annual Gala, presented by Central Bank & Trust Co. With the uncertainty of the COVID-19 pandemic, this decision was made in the interest of public health and in the best interest of the community. Historically, the evening serves as the premier fundraising event for the Kentucky Derby Museum, a 501(c)(3) non-profit charitable organization. The rescheduled Gala was slated for Friday, Aug. 28. "The pandemic has created a very challenging business environment, especially for non-profit organizations like the Kentucky Derby Museum," said Patrick...

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New Ky Derby Museum Week Schedule
New Ky Derby Museum Week Schedule

Following the rescheduling of the Kentucky Derby Week in September, the Kentucky Derby Museum has rescheduled its Derby Week museum events. Big Brims and Fancy Trims Hat Sale - Aug. 6 Fan Fest - Aug. 16 (Official Kentucky Derby Festival Event) Kentucky Derby Museum Gala - Aug. 28 Biscuits and Bourbon - Sept. 2 Thurby VIP Lounge - Sept. 3 Originally slated to open Apr. 19, Kentucky Derby Museum's new exhibit, "Right to Ride"-paying tribute to female jockeys and their journey in Thoroughbred racing--is currently under construction and an alternate...

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