by Nick Tammaro Marketing. Promotion. Advertising. Those are words that are often kicked around boardrooms and offices throughout the world. For "Mattress Mack" they are the fundamental elements of a business that has been successful for four decades. For the people whose lives he's touched, and they are innumerable, he means everything. My personal involvement in racing is vast, but I've long considered myself a student of the game. I handicap, play the races, make speed figures, participate in contests, appear on radio and occasionally on TV. A few weeks...