'Win, Place, Show' Lottery Game Officially Launched in Kentucky


EquiLottery Founder and CEO Brad Cummings | Photo courtesy Brad Cummings

Win, Place Show, the first lottery game based on horse racing results, has officially launched with the Kentucky Lottery and is available at retailers across the commonwealth.

Players are able to purchase quick-pick tickets based on the results of a live horse race each day. Races can be watched live or on replay via the Win, Place, Show mobile app available for Android and iOS devices.

“We could not be more delighted to launch our first game in my adopted home state of Kentucky,” said EquiLottery Games Founder and CEO Brad Cummings. “Especially at a time when people are looking for safe ways to enjoy live sports, Win, Place, Show lays the groundwork for a new category where players do not have to be experts to win real money on live events like horse racing. On behalf of the entire EquiLottery Games team, I want to thank the Kentucky Lottery for their leadership in helping to move the lottery industry forward with this new type of lottery game.”

EquiLottery Games supports each of its lottery games with proprietary systems that serve as the system of record for each game. Upon integration with a state lottery, these systems provide the game logic, Random Number Generator, and event data necessary to offer this unique lottery experience to players.

“Given that racing is such a big part of the fabric of Kentucky, we're excited to be the first state to launch Win Place Show,” said Kentucky Lottery Interim President and CEO Marty Gibbs. “Increased Kentucky Lottery sales mean more dollars for the college scholarship and grant programs we fund, and we're anxious to see how the game performs in the marketplace.”

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