My optimism about the future of Thoroughbred racing stems from a simple truth: we have yet to do even the most basic things to improve the wagering experience. In any successful business, long-term success depends on delivering consistent value and quality to the customer. Consumers reward products that are easy to access, enjoyable to use, and worth returning to. Horse racing's greatest failure has been its inability to fully embrace this fundamental principle. For a century, racing enjoyed a virtual monopoly as the only legal form of wagering in much...