Smith Joins TOBA As Director of Marketing and Education


Samantha Smith

Edited Press Release

The Thoroughbred Owners and Breeders Association (TOBA) announced Monday that Samantha Smith has been named as its Director of Marketing and Education, effective Feb. 7, 2022.

Samantha was most recently the Marketing & Communications Director at the United States Pony Club. She is a graduate of the University of Kentucky and previously served in several capacities at The Jockey Club, including as its Industry Initiatives Specialist.

“I am honored to be joining TOBA and look forward to all aspects of this role,” Smith said. “I am thrilled to contribute to an industry I am passionate about.”

Samantha will oversee the association's marketing, communications, social media, seminars, clinics and special events.

“We are very excited to welcome Samantha to TOBA, as her commitment and knowledge of the sport will help shape our growth as a strong national advocate representing the economic and integrity interests of Thoroughbred owners and breeders,” said TOBA president Dan Metzger.

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