Sky Sports Gains Melbourne Cup Rights


2017 Melbourne Cup hero Rekindling | Racing Post

Sky Sports Racing will broadcast the Melbourne Cup Carnival exclusively in the UK and Ireland after inking a long-term deal with the Victoria Racing Club, reported on Monday. Under the agreement, Sky Sports Racing will cover all four days of the Carnival including the AAMI Victoria Derby Day, Kennedy Oaks Day and Stakes Day and the Lexus Melbourne Cup Day. Sky Sports Racing, the successor channel to At The Races, will also have on track exclusivity among UK and Ireland broadcasters.

“Sky Sports Racing will be a great new home for the Melbourne Cup Carnival in the UK and Ireland,” said VRC Chief Executive Officer Neil Wilson. “We are very pleased that Sky will be supporting one of the largest racing events in the world and we look forward to working with them to showcase the racing and theatre of the Carnival across the four days.”

Added At The Races Chief Executive Matthew Imi, “The Lexus Melbourne Cup is one of the most prestigious and famous races anywhere in the world and we are delighted to start this important new partnership with VRC. We will aim to maximise its exposure and convey the excitement of the week across our broadcast, digital and social channels.”

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