Fitzwilliam Sports, a Dublin-based independent bookmaker making its first foray into UK sponsorship, has been announced as a new title partner of the 2025 Goffs London Sale. It will join returning title partner Privat 3 Money, a pioneer in premium digital finance, for this year's event.
The 2025 Goffs London Sale will take place on Monday 16 June on the eve of Royal Ascot. It remains the only auction in the world where buyers can purchase a horse declared to run at the Royal Meeting just 24 hours later.
One of the principals behind Fitzwilliam Sports is prominent Irish owner, Paul Byrne, who has unearthed a number of leading National Hunt horses, including Grand National winner Noble Yeats. He has also become an increasingly important part of JP McManus's racing operation in recent years.
Byrne said, “Fitzwilliam Sports is delighted to partner with Goffs as the new sponsor of their London Sale. There's a distinct crossover between our clients and attendees of the London sale and we look forward to entertaining many familiar faces on the evening while also making some new acquaintances.”
Henry Beeby added, “Fitzwilliam Sports speak our language when it comes to tailored service, discretion and a high-touch client experience – all values that mirror the ethos of the London Sale.”
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