Arena Racing Company (ARC) have launched a new all-weather series called Friday Night Live.
The initiative has been created in partnership with Invades, the company behind many student racedays, and comprises five Friday evening fixtures worth over £200,000 per meeting, with the aim of attracting 18 to 25-year-old racegoers.
The 35 races will be broadcast live across both Sky Sports Racing and ITV Racing from January to March next year at Wolverhampton, Newcastle and Southwell – with the two first-named tracks hosting a pair of meetings each.
ARC group director of commercial strategy, David Leyden Dunbar, said, “The Friday Night Live concept is unapologetically aimed at a new audience who may not have previously engaged with horseracing, and we plan to work with a roster of partners who share a common goal in reaching this audience.
“Together with the likes of Guinness, Carlsberg and our broadcast partners, the aim is to bring some of our Friday Night Live event activations to life. These are brands who understand the importance of engaging with the next generation of horseracing fans and what it takes to achieve this.”
The launch of the new series coincides with confirmation that ARC will no longer host Racing League fixtures, which are a Championship Horseracing initiative, at its racecourses.
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