The Kentucky HBPA, an arm of the National Horsemen’s Benevolent & Protective Association, has launched a new website, kyhbpa.org, in addition to starting a new social media initiative, #KyBCKids.
Representing about 6,000 owners and trainers in Kentucky, the Kentucky HBPA negotiates contracts with all five Thoroughbred tracks in the state. All owners and trainers who run a horse in the commonwealth are automatically represented by the Kentucky HBPA, but there are additional benefits for those who register for the free membership. In addition to information about horsemen’s benefits, the website now has printable forms available to apply for benefits and Kentucky racing licenses.
With a successful past Twitter initiative of #KyDerbyKids, where children of GI Kentucky Derby horsemen tweeted about their experiences, the Kentucky HBPA also has debuted #KyBCKids, where millenials associated with horses running in this year’s Breeders’ Cup, to be held at Churchill Downs Nov. 2-3, will provide content.
“We have made it a priority to promote our horses, horsemen, and sport,” said Marty Maline, the Kentucky HBPA’s executive director. “The new website and #KyBCKids are our latest steps. With the Breeders’ Cup coming to Churchill Downs for the first time since 2011, we have an opportunity with social media to reach out to the generation we all want to attract to our tracks and sport by showing the excitement, energy, and fun of horse racing through the eyes of their peers who enjoy the ultimate front-row seats.”