Kendall Norris has been tabbed the new Marketing and Communications Manager for the Thoroughbred Retirement Foundation, the organization announced Tuesday. In this role, Norris will lead the TRF's marketing and outreach efforts, furthering the organization's mission to provide dignified lifetime care for retired racehorses.
Previously, Norris led digital marketing initiatives, managed high-profile PR events, and provided specialized marketing consulting for equine and technology businesses.
“I'm incredibly honored to join the Thoroughbred Retirement Foundation,” said Norris. “As a lifelong equestrian, I've always believed in the healing power of horses, and this mission, offering second chances to both horses and humans, truly speaks to me. Using my voice to raise awareness and support for retired racehorses fills me with purpose, and I'm excited to connect with the TRF community and help grow this meaningful work.”
“We are thrilled to welcome Kendall to the TRF team,” added TRF Executive Director Maggie Sweet. “Her diverse skill set and fresh perspective will play a key role in expanding our reach and strengthening our message. Her enthusiasm aligns perfectly with one of our major goals for 2025: raising awareness about dignified lifetime care for retired racehorses.”
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