The Kentucky Equine Education Project (KEEP) launched Horses Work for Kentucky to share the impact, and lesser-known aspects, of the state's signature industry and are now seeking submissions, the group announced Monday morning.
Supported by names such as Churchill Downs, Keeneland, Mt. Brilliant Farm, Red Mile, and the KEEP Alliance and Foundation, the initiative is set across digital platforms, social media, radio, and a new website in order to showcase the essential role horses play in driving Kentucky's economy and heritage forward. The campaign invites Kentuckians from all 120 counties of the Commonwealth to share their stories about how horses and the industry have changed their lives for the better.
“People think of Kentucky, they think of horses. They don't think of dollars, they don't think of sales. They want to come from out there to see what we've got here. And that's really cool because we take it for granted,” said Kelly Curry, owner of K Bar C Ranch. “You know, we wake up in the morning, we see beautiful green grass and beautiful horses and our plank fences and we're just used to it. But that is Kentucky. Horses are Kentucky.”
To learn more about how to participate, and where to share your story, please visit the Horses Work website.
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