The longtime director of communications at Keeneland, Amy Gregory, has announced her retirement from the Kentucky icon effective June 1, the track shared via press release Monday afternoon.
Gregory joined Keeneland in 2006 and was named to her current position in 2013. She will continue to provide support during race meets and sales and consult on special projects. As director, Gregory oversaw media and public relations for the Spring and Fall meets as well as the auctions and held key roles in brand enhancement and messaging. On the auction side, Gregory introduced new promotional avenues for the sales, which achieved record growth, as well as promoting the success of sales graduates internationally. She was also instrumental in launching the Keeneland Championship sale.
Gregory, in recent years, has been actively promoting industry efforts to advance equine safety and welfare at the track and sales nationally through various organizations, and developed fan education and awareness messaging regarding safety protocols and initiatives at the the track level.
“It's been a privilege to serve Keeneland for nearly 20 years and to work in this wonderful sport throughout my 45-year career,” Gregory said.
“Being part of this amazing Keeneland team was my dream job, and I'm proud of my contributions to Keeneland's legacy and its leadership position in the Thoroughbred industry. Racing has always been my passion, and I'm so grateful for my many friends and colleagues, the incredible opportunities that have come my way and the lifelong memories I have made.”
“For nearly two decades, Amy has been a trusted voice in shaping Keeneland's communications and sharing our story with the world,” said Keeneland President and CEO Shannon Arvin.
“Amy's professionalism, tireless work ethic and unwavering commitment to the sport and Keeneland's mission have left a lasting impact. While we will miss her daily presence, we are happy that she will remain connected to Keeneland and continue to contribute in meaningful ways. We wish Amy the
very best in this next exciting chapter.”
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