Insurance broker Howden is now an official partner of Ascot Racecourse, the organisation announced on Monday. The five-year deal will run from 2021 to 2025. The insurance broker is well known in the racing industry as they arrange specialist equine insurance solutions for equestrian associations, racecourses, racehorse trainers, stud farms, riding schools and horse owners. Founded by David Howden who is also the president of the Cornbury House Horse Trials, Howden will have extensive branding at every live raceday at Ascot, including the five days of Royal Ascot this year with an elevated presence on the last day of the meeting, June 19.
Felicity Barnard, Commercial Director at Ascot Racecourse, said, “We are delighted to announce this partnership with Howden and very excited to work together across our global network and on all our racedays throughout the year, including Royal Ascot.
“We would like to extend our thanks to the team at Howden for their long-term commitment to the racecourse and look forward to the wider benefits this will bring to British Racing as a whole. I'm confident this will be a long and happy partnership.”
“We are thrilled to partner such a well-regarded global sporting brand that, like us, has a strong and proud British heritage coupled with an extensive international reach,” said Howden founder David Howden. “Ascot presents a unique opportunity to invest in a sport we love, in an industry with which Howden has a rich history of working. This partnership will embed us further in the equine and wider sport and entertainment community enabling us to better understand and respond to the risk challenges it faces.
“We're lining up a fantastic calendar of opportunities to engage our people, our clients and our partners–from formal race meetings to relaxed family days. We can't wait to kick off the partnership with Royal Ascot next week.”