Frankie Dettori Named Amo Racing's Global Brand Ambassador

Frankie Dettori in the Amo Racing silks after winning the 2023 Champion Stakes aboard King Of Steel | Getty Images

Frankie Dettori has joined Amo Racing as a global brand ambassador to usher in the next phase of his career, following the news that the legendary jockey will retire from American racing after the Breeders' Cup meeting.

Dettori will be in action at Del Mar aboard the likes of Wimbledon Hawkeye and Aspect Island for James Owen and the Gredley Family, before the 54-year-old takes a “few rides” in South America to bring the curtain down on a career in the saddle spanning more than three decades.

Describing the opportunity to join Amo Racing as “a natural next step”, Dettori's new role will see him continue an assocation with Amo founder Kia Joorabchian which is perhaps best known for the victory of King Of Steel in the 2023 Champion Stakes – Dettori's final ride in Britain.

“I'm thrilled to be joining Amo Racing as their global brand ambassador,” said Dettori. “Kia and his team have huge passion and ambition for the sport and it's exciting to be part of their journey.

“Riding King Of Steel to victory on Champions Day was an unforgettable moment and to now represent Amo Racing feels like a natural next step. I'm looking forward to being part of the team, growing with them and helping to share our love of racing with fans around the world.”

Joorabchian added, “Frankie is a true icon of our sport. His presence, his personality and his passion for racing are unmatched. We've shared some incredible moments together and his enthusiasm perfectly represents what Amo stands for. Having Frankie represent us around the world is something we're extremely proud of.”

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