Equo Vitae Foundation to Offer Gourmet Coffee Supporting Aftercare

War Emblem-Dark Bean Roast

Recognizing a need for consistent, recurring sources of funding for racehorse aftercare initiatives, the Equo Vitae (For the Horse, Life) Foundation has been formed to fill this void.

The Foundation's efforts will focus on creating a variety of revenue streams for aftercare funding, including its first release–the Equo Vitae Coffee Collection.

Dan Kelliher, developer of the concept, noted, “There is a need to do a better job bringing new ideas forward and in creating reliable long-term revenue sources. Too often we look to the same generous people to fund or solve the needs of our industry, and coffee reaches across the spectrum of horse racing fans, horse racing participants, sports fans, horse players and general marketplace consumers. We've put together a program featuring high-quality, specialty grade coffee, fair trade sourced, contained in packaging that's environmentally conscious, with profits helping to support an important area of need for our industry.”

The initial product line announced today includes five high quality, gourmet coffee blends, each honoring notable racehorses from the Quarter Horse, Thoroughbred and Harness racing worlds. Produced in partnership with Erie Coffee Roasters, the Equo Vitae Coffee Collection features unique package designs and artful blends, including First Down Dash-Legends Morning Blend, Foiled Again-Classic Medium Roast, Game On Dude-Dark Mountain Blend, Rags to Riches-Sunshine Roast and War Emblem-Dark Bean Roast.

 

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