Officials at Equibase Company LLC have announced that it has Axcis Information Inc. (TrackMaster), a wholly owned subsidiary, has entered into an agreement with American Teletimer Corporation (ATC) to acquire the latter's timing assets. ATC is a leading provider of timing, photo finish and video content for Thoroughbred, Standardbred and Greyhound racing and the company will retain the photo finish and television production segments of their business.
TrackMaster will take over ATC's timing operations at 52 Thoroughbred and Standardbred tracks in the U.S. The deal is expected to close this month.
“Equibase has made significant progress in implementing its automated tracking strategy and we are the official timer at the six tracks that have installed global positioning satellite (GPS) systems,” said Equibase President and Chief Operating Officer Jason Wilson. “Acquiring the timing business of ATC made sense as we move to upgrade the data collection process with the more widespread adoption of GPS technology in the coming years.
He continued, “GPS technology is versatile enough to time races as well as provide rich data sets that can be used to create more engaging video graphics. The technology also allows us to greatly enhance the presentation of handicapping information beyond the basic formats of traditional results charts and past performance lines, which were created more than 100 years ago. Finally, the technology allows for a more efficient collection of workout data, which we plan to introduce in the future.”
As part of the deal, Equibase will designate ATC as its preferred photo finish, graphics and television production services partner.
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