Camille Demercastel has joined online sales platform I Want The Winner as communication and marketing manager. Demercastel grew up going racing in France and as well as working in the e-commerce sector, she spent a year at Lane's End Farm in Kentucky.
Demercastel will work on development of I Want The Winner's online platform, implement communication strategy and be the point of contact for clientele on use of the tool.
“I'm delighted to be part of this innovative project which aims to accentuate the savoir faire of all the professionals within a sport that I really enjoy,” said Demercastel. “I was wowed by the team's vision of integrity, clarity and transparency; I'm convinced that these will prove to be necessary ingredients for the success of this new sales tool.”