Breeders' Cup Unveils #MyBreedersCup Initiative



The Breeders' Cup has unveiled #MyBreedersCup, a multi-pronged digital and social program designed to bring the best of the upcoming Breeders' Cup World Championships to fans around the world. Created in response to the recent decision to conduct the 2020 event without fans on-site due to COVID-19, the program provides fans with new opportunities to interact with the championship event remotely, from innovative digital viewing experiences to a virtual fashion contest and more.

The 37th running of the Breeders' Cup World Championships is scheduled to take place Friday, Nov. 6 and Saturday, Nov. 7 at Keeneland. The event will be broadcast live on NBC, NBCSN, and the NBC Sports app, as well as on and the Official Breeders' Cup app.

“Our fans are the heart and soul of the Breeders' Cup, and we are thrilled to introduce new and exciting opportunities for them to engage with the upcoming World Championships from the comfort of their homes,” said Drew Fleming, President and CEO of Breeders' Cup. “Encompassing all facets of the Breeders' Cup experience, this new program makes it easier than ever for fans to join in the excitement of the event, whether through following their favorite horses, crafting our official cocktails or showing off the finest race day fashions. We look forward to seeing our loyal fans, as well as new fans, get into the Breeders' Cup spirit in a whole new way, and we hope they enjoy the various activations we've created to enhance their at-home viewing experience.”

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