The HorsePlayers Happy Hour Tour, hosted by In the Money Media, will begin Thursday, Apr. 8, at 3:00 p.m. ET, Breeders' Cup announced in a press release.
The HorsePlayers Tour will coincide with the HorsePlayers Happy Hour livestream, featuring ITMM's Matt Bernier, Peter Fornatale and Jonathon Kinchen. Each week fans at home can play along with the ITMM team for a chance to earn tour points and qualify for the season-ending playoffs. One $10,000 Breeders' Cup Betting Challenge seat will be awarded to the player that finishes first on the regular season leaderboard and another will be awarded to the winner of the playoffs.
Breeders' Cup will donate all proceeds from the HorsePlayers Tour online contests to the Thoroughbred Aftercare Alliance and the Thoroughbred Retirement Fund. In 2020, Breeders' Cup raised over $6,500 for its charity partners through the HorsePlayers Happy Hour program.
“HorsePlayers are the heartbeat of our sport and this exciting new format is a great way to keep them engaged all season long and reward them for playing in our online contests,” said Justin McDonald, Senior Vice President of Marketing for Breeders' Cup. “Being able to follow along and interact with the In the Money Media team during our weekly livestreams is a unique and fun component of the tour that new and avid fans will really enjoy.”