The Breeders' Cup launched a new digital fan contest tied to Saturday's Kentucky Derby at Churchill Downs. The campaign gives fans the chance to win $5,000 by selecting the Kentucky Derby winning horse.
“This year's Run for the Roses will feature the top three finishers from the 2020 TVG Breeders' Cup Juvenile, and this free-to-play contest is the perfect way to further engage with racing fans while also building anticipation for the upcoming Breeders' Cup Challenge Series and ultimately the World Championships later this fall,” said Breeders' Cup Senior Vice President of Marketing Justin McDonald.
The contest will remain open until 6:55 p.m. EST May 1. Out of the pool of fans who correctly choose the winning horse, one participant will be randomly selected to receive a grand prize of $5,000. To enter the contest, fans must visit www.BreedersCup.com/Derby, click on their favorite horse and complete the registration process.
To enter, fans must be a resident of the U.S. or Canada (excluding Quebec) and 18 years of age or older. The winner of the contest will be announced on or before May 5.