The first annual integrity survey–targeted at measuring the confidence of industry stakeholder perceptions of the British Horseracing Authority and its regulatory function– will be launched by the BHA in the coming days, the organization announced Friday. Part of the recommendations following the BHA's recent Integrity Review, the survey–sent to 9,000 individuals–will measure the confidence of industry stakeholders in the following areas: ensure that the public and participants can be confident that British racing is run fairly and in accordance with the rules, that crime and corruption is deterred, prevented or penalised and that there is a level playing field for all competitors. The resulting survey data will be published in the next BHA annual review.
“The importance of perception cannot be overstated when it comes to integrity in sport,” said Brant Dunshea, Director of Integrity and Regulatory Operations for the BHA. “Confidence that the product is fair and well regulated is essential if the sport is to attract and retain fans, customers, participants and investors. We very much hope that the wide range of individuals who receive the survey take the time to share their views on this important issue. The data will form a baseline against which we challenge ourselves to improve every year, and it will also help us identify where the greatest risks to the sport are perceived to lie.”