Aushorse, the Australian racing industry’s marketing arm, has launched a campaign to attract new owners via its Racing Connections campaign. Racing Connections will use the buddy system Stable Mates to introduce would-be owners to trainers and syndicators and facilitate an experience at the races.
“We’ve only just started marketing the Stable Mates program and the response has been outstanding, with over 900 people registering to take part,” said Aushorse Chief Executive Tom Reilly. “I’m very grateful to the support we’ve had from trainers and syndicators for Stable Mates and already we’ve seen a number of people get into ownership as a result of the program.”
In the past month over 20 fans have attended the races with leading trainers and syndicators including Gai Waterhouse and Adrian Bott, David Hayes, Richard Freedman, Anthony Cummings, Joe Pride, Triple Crown Syndications and Spicer Thoroughbreds.
Richard Freedman said, “Racing Connections recently connected me with a lovely couple who were keen to get a closer look at the owner experience before they made the leap into horse ownership. It was a very positive experience for us, and the couple have said they are now planning to buy a horse for the stable. Trainers would be crazy not to embrace this initiative.”