Amplify Horse Racing has launched its new Impact Campaign, an initiative aimed at raising $1 million to engage youth across the nation with horse racing, the organization said in a press release on Wednesday.
The campaign will extend Amplify's reach and impact as the national youth arm of the Thoroughbred industry. Campaign goals include enhancing educational programs through curriculum creation and implementation, and the development of a mobile education unit, just to name a few.
“Amplify is doing hugely important work for the industry by cultivating youth and young adult involvement,” said Amplify Executive Director, Annise Montplaisir. “Now, the industry has the opportunity to fuel Amplify's success and ensure the future of the sport by supporting our continued national growth.”
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