Preak Weeks is slated to return in 2025 in a joint initiative between 1/ST and The Maryland Jockey Club. Preak Weeks will be staged in partnership with Heidi Klotzman of HeidnSeek Entertainment. Introduced in 2023, Preak Weeks provides a spotlight on Baltimore-based businesses in the lead up to the Preakness Stakes.
From Apr. 28 through May 16, one of 19 participating businesses will give away A Day at the Races to Preakness 150 with a four-pack of tickets. In addition, each participating business will receive a QR code and custom promotional code for Preakness 150 ticket sales and will receive 10% of all proceeds made through their individual promo code.
“We are thrilled to continue leveraging Preakness to support Baltimore's independent–and often small, BIPOC and women-owned–businesses,” said Audra Madison, Director of Marketing, The Maryland Jockey Club. “Participating business owners will also receive tickets to experience Preakness 150, deepening their connection to this historic event.”
The public is encouraged to patronize the establishments– ranging from restaurants and cafes to boutiques, services and community organizations–throughout the three-week promotion, both as a show of support to Baltimore-based businesses and for a chance to win or purchase their tickets through the QR codes. No purchase is necessary to win the tickets.
All participating businesses, and access to their websites for additional details, can be found online starting today at: https://www.preakness.com/preakweeks. The participating business of the day will be prominently featured on the Preak Weeks homepage. A full calendar of the promotion, noting which business will be highlighted and giving away tickets on which day, can also be found on the site.
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