The 22.5-hour ITV Racing Team broadcast, plus the five-hour The Opening Show, which utilised 270 personnel, resulted in viewing figures on average of 721k (9.6%) on the ITV main channel over four days compared to 867k (11.6%) last year. In 2018, Royal Ascot was competing with the FIFA World Cup during the same time slot. Thursday's coverage was shown only on ITV4, as there were two World Cup matches displayed on the main ITV channel. On Tuesday, an average of 741k (11.7%) viewers was above the 719k (10.7%) set in 2017, while Wednesday's average was 727k (9%) versus 2017's 830k (11.5%). During Thursday's ITV4 coverage, the average viewership was 366k (4.9%), with 968k (13%) set a year ago. The numbers were closer to par on Friday with 803k (10%) versus 927k (12%) in 2017, with the final day setting an average of 613k (7.6%) compared to 892k (10.2%) last term. The highest peak rating was set on Wednesday's card with 1006k, just under 2017's 1,156k.
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