Nigel Payne, former chief executive of Sportingbet plc, has been appointed to the company board of Ascot Racecourse Betting & Gaming Ltd as a non-executive director.
In addition to various roles with Sportingbet, Payne has worked extensively in chairman and chief executive roles for a range of public and private multinational companies across gambling, advertising, aviation, IT, manufacturing and retail sectors. He has also, since 2006, been the owner and proprietor of Merlin Financial Advisers.
Guy Henderson, chief executive officer, Ascot Racecourse, and Chairman, ARBGL, said, “We are delighted that Nigel has agreed to join our board and much look forward to working with him. His enormous experience both in the betting industry and wider sectors at FTSE100, 250 and AIM level will add enormous value.”
The announcement of Payne’s appointment coincides with the launch of Bet With Ascot, the re-branding of Ascot’s pool betting outlets in partnership with Totepool.
“As part of the breakdown process that always follows Royal Ascot, we have rebranded some 75 permanent units and purchased nearly 50 more from Totepool, for future use,” explained Alastair Warwick, chief operating officer of Ascot Racecourse and managing director of ARBGL. “We have two new signature units outside the grandstand, facing the parade ring, and have upgraded 80 televisions across the pool betting positions, to include 55-inch screens across the concourse. Bet With Ascot will begin with a staff of 120 today, all wearing the new uniforms unveiled in May, alongside the range of bets we are offering.”