OUR Turn NJ to Suspend Paid Media Campaign

Jeff Gural

The paid media component of the statewide OUR Turn NJ campaign has been suspended, Paul Fireman and Jeff Gural announced Thursday. Fireman and Gural released the following joint statement:

“We believe deeply that gaming expansion to Northern New Jersey is a remarkable opportunity that should not be squandered. We have committed $4 billion in private investment to this state to create world class resort destinations with gaming. The benefits include 43,000 new jobs and hundreds of millions of dollars in recaptured revenue–a rare opportunity for New Jersey. In addition, as New York debates allowing gaming in New York City, it is critical that we beat them to market or risk losing this opportunity permanently.

“The data, however, speaks for itself. The current political climate in New Jersey and voters' concerns about the lack of details relating to the effort have proved overwhelming. Even knowing that an out-of-country gaming company that sends New Jerseyans' gaming dollars to Malaysia is funding opposition ads does not have an impact. As such, with great reluctance we have decided to suspend the paid media component of the statewide campaign.”

Recent internal and third-party polling data have noted how difficult the current climate is. As noted in the internal polling summary, “Voters have a very negative outlook on the direction of the state and have extremely low confidence that the revenue promised in the Casino Expansion Amendment will be delivered as it is promised.”

 

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