King, Leonard, TDN to Partner on Australia-New Zealand Edition

Thoroughbred Daily News Australia-New Zealand, a comprehensive website and eNewspaper, will debut on Aug. 15, 2018. TDN AusNZ is co-founded and owned by Gary King, the Vice President of International Operations of TDN, and Vicky Leonard, formerly the Marketing and Projects Manager at Arrowfield Stud.

It will operate in partnership with the world-renowned Thoroughbred Daily News (TDN) brand, but will be its own distinct entity and ownership structure. The company will be based in Sydney, Australia.

“I'm delighted to be launching TDNAusNZ with Vicky Leonard,” said King. “I have always wanted to develop a product for the Australasian marketplace, and that time has arrived. Vicky's reputation within the industry for creativity and forward thinking needs no introduction.”

“The TDN has an excellent reputation as a customer-focused brand delivering quality bloodstock editorial. I am excited to continue that mission with TDNAusNZ,” said Leonard. “We will launch with an interactive digital platform, designed for our increasingly mobile lives and to provide innovative opportunities for advertisers.”

King will continue in his current role with TDN as Vice-President of International Operations, but will also be a managing owner of TDNAusNZ. “We plan on bringing many of the same qualities that has made TDN so successful, but we have some exciting new additions tailored for an Australian/New Zealand audience.”

Just as the TDN before it, and the popular TDN European edition which King oversees, TDNAusNZ will be aimed at the busy industry professional with the goal of delivering the information he or she needs in a comprehensive yet digestible offering.

“It's difficult to allocate time each day to filter through various media sources,” said Leonard. “Yet our roles depend on keeping up with the most essential industry news, stallion trends and pedigrees; plus up-to-date race and sales results. We need quality information at our fingertips, and we need to understand what it means for us, our business and our clients.”

TDNAusNZ will investigate, interpret and deliver the most valuable content in an easy-to-read, palatable format. It will dissect and discuss important events, tell stories and analyse industry trends, and bring relevant ideas from the outside world to help grow the readers' knowledge and help them in their business. Breaking news will be covered and circulated immediately.

The paper will be delivered in a mobile-optimised format that works in conjunction with the daily routine of readers. Over time the TDNAusNZ platform will develop additional interactive and helpful tools, guided by feedback from readers and advertisers.

Kelsey Riley, TDN International Editor, will be a frequent contributor to TDNAusNZ. TDNAusNZ has hired Paul Vettise and Brendan O'Brien as associate editors. The publication will also use a global team of freelance journalists.

“I'm very excited to be apart of TDNAusNZ,” said Riley. “I have made frequent trips to Australia the past five years to cover sales for the TDN, and have long felt that there was room in this thriving marketplace for a dynamic digital product like TDNAusNZ. I think users will find it to be a good blend of components that have traditionally served TDN readers well, and innovative new ideas.”

Click here to sign up for free to TDNAusNZ.

Gary King
[email protected]
+1 732 320 0975

Vicky Leonard
[email protected]
+61 405 601 152

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