The Breeders' Cup and Irish Thoroughbred Marketing have extended a multi-year agreement for ITM to continue as an official partner of the Breeders' Cup World Championships.
As part of the agreement, which began in 2017, ITM will have branding rights to the Horsemen's Enclosure at the Breeders' Cup. The enclosure is a private lounge providing an enhanced experience on the Plaza balcony overlooking the paddock at Churchill Downs.
“We are delighted with the renewed commitment of Irish Thoroughbred Marketing to partner with us and the Breeders' Cup World Championships,” said Bryan Pettigrew, Breeders' Cup Chief Marketing Officer. “Both of our organizations share the goals of promoting the sport of Thoroughbred racing to a wider audience with bold initiatives and innovative programs to reach new and existing fans.”
Charles O'Neill, CEO of ITM, added, “ITM's partnership with the Breeders' Cup World Championships began very successfully in 2017 and we are very much looking forward to building on that strong first impression at one of sport's most iconic venues, Churchill Downs. Horses bred, trained and owned in Ireland have a terrific record in the Breeders' Cup, by far the best outside the United States, and there will be many more carrying Irish hopes in Kentucky during the first weekend of November.”
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