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Goresbridge and Tattersalls Ireland To Breeze Together


Martin Donohoe, Edmond Mahony and Matt Mitchell at Tattersalls Ireland | Tattersalls Ireland

By Daithi Harvey

The Goresbridge Breeze Up Sale, Ireland’s only sale of its type, is set to benefit from a major link up with the news that Tattersalls Ireland have joined forces with Goresbridge to stage the sale next year. The auction will move to Tattersalls Ireland’s sales complex and horses will breeze across the road at Fairyhouse Racecourse. The sale has thrived since its inception ten years ago under the guidance of Goresbridge boss Martin Donohoe with the latest renewal in May posting a record aggregate of just over €5-million. It has been the source of a number of Group 1 winners including Fiesolana (Ire) (Aussie Rules), Music Show (Ire) (Noverre) and Hunt (Ire) (Dark Angel {Ire}) and the collaboration announced on Friday should allow the sale to strengthen further with the combined promotional and operational expertise of both companies, aided by the international efforts of Irish Thoroughbred Marketing.

Commenting on the alliance Tattersalls Ireland CEO Matt Mitchell said, “We are delighted to announce this new partnership with Goresbridge. The enormous strides that Goresbridge has made in establishing their Breeze Up as a major player on the European Breeze Up circuit is a testament to Martin and Mary Francis Donohoe and their team. We look forward to working with the Goresbridge team and to building on their success in establishing the fixture as one of Ireland’s most international bloodstock sales. This will commence with inspections in January 2019 and it would be our intention to catalogue around 225 horses for the 2019 renewal.”

Martin Donohoe has earned a lot of respect in bringing the sale to such heights from humble beginnings and he said, “Joining forces with Tattersalls Ireland will give us an opportunity to build on the huge progress we’ve made with Ireland’s only Breeze Up Sale. The sale we believe has not yet achieved its maximum potential and with the enhanced resources of both companies that potential can absolutely be achieved. I am confident that together with Tattersalls Ireland we can augment the customer experience significantly for both vendors and purchasers and continue to develop the sale as one of the premier fixtures in the European sales calendar.”

ITM has worked closely with the Goresbridge team in attracting overseas buyers to the sale since the beginning and that work will continue as its CEO Charles O’Neill added, “We have enjoyed working with the Goresbridge team in the promotion of their Breeze Up Sale and we share their pride in having seen it emerge as a sale of real significance. The new partnership between Tattersalls Ireland and Goresbridge Horse Sales can take the sale to new heights and we look forward to working with them all to achieve further success.”


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