Cheval, a new luxury merchandise line, was launched by Breeders’ Cup on Monday. The Cheval collection includes a variety of men’s and women’s apparel and accessories from notable brands, among them Barbour, Peter Millar, Rebecca Ray, and Joules, reaffirming the commitment by the Breeders’ Cup to high-level fashion, as well as the ultimate lifestyle, style, and entertainment experience. Items on offer include sweaters, dress shirts, vests and light jackets for men, while the women’s line entails cashmere shawls and wraps, sweaters and jackets. The Cheval logo, the iconic Breeders’ Cup horsehead profile is prominently featured.
“Thoroughbred horse racing has always boasted a rich history of fashion traditions, and we are excited to offer our fans stylish, comfortable options to wear both on and off the track,” said Bryan Pettigrew, Breeders’ Cup Chief Marketing Officer. “The Cheval collection’s name and visual identity center around the most important part of our world–the horse–and align with our core brand values of excellence, prestige, and aspiration.”